Rank Everywhere

From the Founder

I Don’t Want to Write All Your Content

Ahrefs looked at 600,000 top ranking Google pages and found 86.5% use AI, and 4.6% are 100% AI. That’s 19 times more pages ranking with AI and human writing than with AI alone. I believe the 100% AI pages are scaled content and eventually stop ranking. That’s not what MadWords produces, and here’s what that means.

Scaled content is the same pattern repeating across the web. One prompt repeating the same article structure, one AI model repeating the same data it was trained on, or an SEO score promoting keyword stuffing and other bad habits. AI writer settings like tone and reading level contribute, because the patterns are applied across millions of articles. Google named scaled content abuse a spam violation in March 2024 and removes it.

MadWords does not use an SEO score, a GEO score, or any setting that creates scaled content. Instead it researches the topic seconds before writing, then builds the article from one of 14.5 million variations. An article written on the same keyword tomorrow gets different variations with different research.

I recommend publishing a human written article or two for every ten MadWords articles, or writing a paragraph or two in every MadWords article. I do conservative SEO, and I don’t know if a site with nothing human written is safe. A skilled writer covers E-E-A-T and adds experience AI can’t reach yet.

What’s best for your readers is best for your stats — CTR, bounce rate, time on site, conversions — and your Google rankings.

Carl Haugen

Founder/CEO

SEO and SaaS since 2004

Join me in the MadWords Discord

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