From the Founder
We Don’t Want to Write All Your Content.
Some sites post 100% AI content. Google detects the scaled-content pattern, and their rankings drop or disappear eventually.
We don’t want that to happen to you. Most AI tools generate every article from the same prompt, so they all share one structure — the exact fingerprint Google catches. MadWords articles have 14.5 million structural variations, so no two are alike.
But variation only goes so far. Fill 100% of your site with AI content and you’ve built a scaled-content site, and Google knows.
Google likes quality AI content. But it doesn’t like scaled content.
We recommend at least 25% of your site be written by humans — it helps protect your rankings long term.
We didn’t release MadWords until it matched or beat all our writers on the metrics that matter — CTR, bounce rate, time on page, and conversions. Now it can power your site, just please don’t let it power 100% of your site.
Carl Haugen
Founder/CEO
Learn more about our 14.5 million variations and how we avoid scaled content.
Avoid Scaled ContentQuality Guarantee.
If you spot broken English, formatting failures, a fact that's wrong, a translation issue, or measurements that aren't converting correctly, let us know. We'll fix what we can — we run our own content through MadWords too, so we want it right as much as you do. Some things fall outside what we control, but we'll always take a look and do everything in our power to fix it. And if we can't, we'll make it right with words or a refund.