From the Founder
I Don’t Want to Write All Your Content
Ahrefs studied 600,000 top-ranking Google pages. 86.5% used AI. Only 4.6% were 100% AI.
AI isn’t what Google penalizes — scaled content is. And scaled content eventually stops ranking. That’s not what MadWords writes.
Google named scaled content a spam violation in March 2024 and removes it.
Scaled content is the same pattern repeating. One prompt producing the same article structure. One model repeating the same training data. An SEO score rewarding keyword stuffing. Even tone and reading-level settings become patterns once you apply them across a million articles.
MadWords has no SEO score, no GEO score, no tone or reading-level settings — nothing that can repeat. It researches each topic seconds before writing, so the facts come from today, not from training data. And every article is built from one of 14.5 million structures. Run the same keyword tomorrow and you get a different article.
I recommend publishing a human-written article or two for every ten MadWords articles, or adding a paragraph of your own to each one. That’s what the Ahrefs numbers describe: the pages winning in Google use both. A person can write first-hand experience — you used the product, you visited the place — and that’s the part of E-E-A-T no model reaches.
Carl Haugen
Founder/CEO
SEO and SaaS since 2004
Why Google hates your SEO score.
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