We've been living off organic traffic since 2004.
If our content doesn't rank, we don't eat.
AI made writing fast. Not good.
Keyword density and word count aren't ranking factors. Google has said this publicly. Optimizing for either one leads to keyword stuffing and filler — the exact patterns that trigger scaled content detection.
Keyword density = keyword stuffing.
Word count targets = filler.
That's why MadWords doesn't generate SEO scores. We measure what Google actually measures: search intent match, content depth, and whether real people stay on the page.
We'd rather write a 500-word article that ranks than a 2,000-word article that scores 95 and sits on page four.
We built a business model on one assumption: if it works, you'll stay.
Every feature, every prompt update, every change gets tested on our own sites first. Not a staging environment. Not a demo account. Our real sites, with real traffic, where real money is on the line.
If a change tanks our click-through rates, we catch it. If bounce rates spike, we catch it. If rankings drop, conversions fall, or Google stops citing our pages in AI answers — we catch it before you ever see it.
When it works, we roll it out. When it doesn't, we kill it.
Founder & CEO
"After 22 years of SEO, I was tired of AI tools that needed hours of editing. So I built MadWords — the content engine I wish existed from day one."
Co-Founder & CTO
22 years building the backend. If MadWords goes down, he's the one who doesn't sleep.
No investors. No board. No pressure to cut corners.
We run our own sites on MadWords. We ship what works. We kill what doesn't.
MadWords was our edge before it was a product. We're not building to flip. We're building to rank everywhere.