From zero to published in five minutes. Here's how to get the most out of MadWords from your first article.
If you're spending time editing articles after MadWords generates them, the problem isn't the output — it's the input. The quality of your content is directly tied to the information you provide during Topic Setup.
MadWords researches every keyword, analyzes top-ranking pages, and builds articles from real data. But it can only write about your business, your products, and your audience if you tell it what those are.
The more detail you give in Topic Setup, the more accurate, specific, and publish-ready your articles will be. Spend five extra minutes there and save hours of editing later.
This is the most important step. Everything MadWords generates is shaped by the information in your Topic. Think of it as briefing a writer — the more context you give, the better the work.
| Topic Name | A short name for this project. Example: "Coffee Reviews" or "SaaS Marketing Blog" |
| Domain | The website where this content will be published. MadWords uses this to understand your site's context. |
| Industry | Your niche or vertical. Be specific — "Enterprise project management software" is better than "Technology." |
| Topic Description | This is where most people underinvest. Don't write "we sell coffee." Write "We're a specialty roaster based in Portland focusing on single-origin beans from Ethiopia and Colombia. We sell direct to consumer through our website and wholesale to cafes in the Pacific Northwest. Our audience cares about sourcing transparency and roast profiles." Give MadWords the context it needs to write like it knows your business. |
| Key Products or Services | List what you sell, with specifics. Include pricing if relevant, model names, plan tiers, service packages — anything a customer would want to know. The more detail here, the fewer generic placeholders end up in your articles. |
| Target Audience | Who reads this content? "Small business owners with 5-50 employees who are evaluating project management tools for the first time" is useful. "Businesses" is not. |
| Unique Selling Proposition | What makes you different from competitors? If you don't tell MadWords what sets you apart, it can't differentiate your content from everyone else's. |
| Audience Country | Sets language, spelling conventions, and cultural context. US content reads differently than UK or Australian content. |
| Audience Age Range | Affects tone, vocabulary, and reference points. Content for 25-34 year olds reads differently than content for 55+. |
| Competitors | List competitor websites. MadWords can reference these during research to understand your competitive landscape. |
If your Topic Description is less than 3-4 sentences, you haven't given MadWords enough to work with. Spend five minutes writing a thorough description. Include your company story, what you sell, who you sell to, what problems you solve, and what makes you different. This single field has more impact on article quality than any other setting in MadWords.
The following details aren't all separate form fields — most go in your Topic Description or Products field. But the more of these you include somewhere in your Topic, the better your articles will be:
If you publish to WordPress, connect your site in your Topic so MadWords can publish straight to it. Publishing somewhere else? Skip this and keep your articles in MadWords instead.
| WordPress Site URL | Your site's full address, including https:// — for example, https://yoursite.com. |
| WordPress Username | The username you use to log in to WordPress. |
| Application Password | Not your normal login password. In WordPress, go to Users → Profile → Application Passwords, add one named “MadWords,” and paste the generated password here. It works on WordPress 5.6+ and can be revoked any time without affecting your login. |
With all three filled in, click Test Connection. MadWords checks that it can reach your site and publish to it — get the green confirmation before you run a batch, so a publish doesn't fail later.
This is how you build topical authority — not just find a keyword here and there. Google doesn't only rank individual articles; it rewards sites that cover a topic completely. The Keywords tool maps the whole topic for you: enter a competitor URL and MadWords extracts every keyword they rank for, plus headline ideas you can turn into articles.
| Competitor URL | Enter any competitor's website. MadWords analyzes their content and extracts the keywords they rank for. |
| Your Website | Optional. If provided, MadWords can identify keyword gaps — topics your competitors cover that you don't. |
MadWords returns a deduplicated list of keywords and headline suggestions. Filter by length, sort, or pull the long-tail terms (3+ words) that are easier to rank for. Then select the full set that covers a topic — not a scattered handful — and send them straight to Bulk Write to write the whole cluster at once.
Topical authority is how a smaller site outranks a bigger one: cover a subject so thoroughly that Google treats you as the authority on it. Pull a competitor's full keyword footprint, map every sub-topic they cover and the gaps they've left, then write the entire cluster — not scattered one-off posts. Do that and you start ranking across the board, not one keyword at a time.
Bulk Write is the fastest way to generate content at scale. Enter a list of keywords, select your Topic, and MadWords writes a unique, research-backed article for each one.
| Topic | Select the Topic you created in Step 1. This is what tells MadWords about your business. |
| Project Name | A label for this batch. Example: "March Coffee Articles" or "Competitor Gap Keywords." |
| Project Type | Keywords — paste a list of keywords, one per line. RSS Feed — pull topics from an RSS feed. |
Choose where your articles go after generation:
| WordPress | Publishes directly to your WordPress site via API. Select your connected site, choose a category, and set post status (draft or published). |
| Keep It in MadWords | No WordPress required. Articles are stored in your MadWords account, where you can edit them and then move or export them to any platform you want. |
For real SEO campaigns, Bulk Write is what you want. Load up to 100,000 keywords, hit generate, and come back to a queue of publish-ready articles. Every article is independently researched — no two are alike, even on similar topics. It's the difference between writing one post and building out a whole site.
Translate and Rewrite aren't steps — they're optional tools. Reach for them once you've got content live.
Translate your existing articles into other languages to reach international audiences. MadWords doesn't just translate word-for-word — it localizes content so it reads naturally in the target language.
| Topic | Select the Topic that contains the articles you want to translate. |
| Source | Choose which articles to translate — by WordPress category, specific articles, or all content. |
| Target Languages | Select one or more languages. You can translate into multiple languages in a single batch. |
If your audience is English-only, skip this step entirely. But if you serve international markets or want to expand into new regions, translation is the fastest way to multiply your content library without generating new articles from scratch.
Keep your content fresh by automatically rewriting sections of existing articles on a schedule. Google rewards content that gets updated regularly, and Rewrite handles this without you lifting a finger.
| Topic | Select the Topic containing the articles you want to keep fresh. |
| WordPress Category | Choose which category of articles to rewrite. |
| Paragraph to Rewrite | First paragraph, last paragraph, or one random paragraph. The rest of the article stays intact. |
| Rewrite Every | Set the schedule — every 1 to 6 months. MadWords automatically rewrites the selected paragraph on this interval. |
Most users set Rewrite to every 3 months on their core content categories. It signals to Google that your content is maintained and current, which can improve rankings over time — especially in competitive niches where everyone else's content is going stale.